November, 2009
Hasselblad Debuts True Focus Technology in the new H4D DSLR
Hasselblad USA (Redmond, WA, 800/367-6434, www.hasselbladusa.com) raised the bar for medium format DSLRs with the introduction of the 60-megapixel H4D-60 with True Focus technology and APL (Absolute Position Lock). Traditional focusing solutions start with a multi-point AF sensor, which allows the photographer to fix an off-center focus point on an off-center subject. Unfortunately, fixing the off-center point is often tedious and difficult. To overcome this shortcoming, Hasselblad incorporated yaw rate sensor technology in the new Absolute Position Lock (APL) processor. The new technology accurately logs camera movement during any re-composing, then uses these measurements to calculate the necessary focus adjustment, which is then sent to the lens' focus motor. The H4D-60's new APL processor works so quickly, no shutter lag occurs. The Hasselblad H4D-60 with True Focus is expected in January 2010 for $28,995.
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