Features Pets & Jewels Promotion Materials That Really Work Planning: The Root of all Succes Abandoned America Columns Insight/On the Cover Digital Photography Departments Industry News Problems and Solutions New Products Archives

Rangefinder Magazine
March 2003

Welcome to Rangefinder. Below is the Table of Contents of this month's magazine, use the links on the right to read selected articles on line. You may also use the secure Online Subscription Form to begin enjoying the entire magazine each month.

FEATURES
18 Pets & Jewels by Victoria Mal
Neiman Marcus & Wyndham-Leigh Portraiture Cook Up a Doozy of a Promotion

14 Profile: Jonathan Penney by Julie Miller
Printmaker Extraordinaire

18 RF Cookbook: Swings & Tilts by Jen Bidner
Use Your View Camera to Create Artistic Effects

20 Promotion Materials That Really Work by Maria Piscopo
The Key Is Planning, Good Design and Production

26 Planning: The Root of all Success by Joel Levin
When You Can’t Predict the Future of Your Business

30 Abandoned America by Lou Jacobs Jr.
Seeker of Abandoned America

38 Package Marketing At Its Best by Terry Deglau
A Close-up Look at How Roy Madearis Solved a Marketing Dilemma

46 Cubberly Studios: by Bill Hurter
Video Marketing & Then Some

48 Assignment Photography: by Michal Heron
Negotiating Prices

62 Profile: David Clark Wendt by Peter Skinner
Direct-Marketing 18-wheel Art

COLUMNS
6 Insight/ On the Cover by Bill Hurter

40 First Exposure: Kodak 8500 Digital Printer by John Rettie
A Photographer’s Dream Machine

54 Digital Photography by John Rettie
PMA should be an Eye-Opener

57 Plug Ins: Templates for Photoshop by Jack & Sue Drafahl

DEPARTMENTS
28 Industry News
59 New Products
72 Problems & Solutions
73 Calendar

COMING NEXT MONTH: Changing Technology Issue
Digital Lighting Techniques
JPL’s Deep-space Photography
ProShots Vs. StudioMaster PRO 2
Workflow: The TEPS Solution
Eliot Porter: Color Revolutionary
René Clement: Global Journalist