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Rangefinder
Magazine
Specifications in these listings are condensed from information provided by manufacturers and suppliers. For more information about these new products or processes, see our new feature, “Where To Find It,” on pages 136 and 137. When contacting the companies direct, please mention Rangefinder.
GNP FrameWorks helps your clients visualize
their images framed and ready for display in their homes. It is a simple-to-use
program featuring drag-and-drop
convenience for everything from single image framing to designing multiple
opening wall folio frames. FrameWorks includes the complete line-up of
GNP framing styles, from a very simple frame to an elegant floating deckle-edge
treatment to beautiful silk-screened matting with fillets. Other exciting
features of FrameWorks include: the ability to add your own prices for
prints and frames to create orders and invoices in one step, image cropping,
dual monitor output to tie into studio projection systems, complete background
updates and wall color matching.
Both books are intended as interactive workbooks for the aspiring professional in portraiture or weddings. Each chapter concludes with a blank page, for personal observation notes. And each chapter is filled with hints, tips, solutions and suggestions for any issues a photography studio is likely to face. During his career, Donald built and controlled the operations of three portrait and commercial photographer studios. He authored articles for many professional photography journals. He has also created 10 video study tapes on various professional photography subjects. Additionally,
he designed and assisted in manufacturing products relevant to photography. Bruce Hudson has recently revised his educational collection of materials for photographing high school seniors, called The Senior Power Pack, an all-new three DVD set. The individual CDs are entitled “Hands-on Revisited,” “The Making of a Portrait Park,” and “Marketing to High School Seniors.” The “Portrait Park” DVD details the changes Bruce made at his property, turning it into a fully equipped outdoor studio, with archways, swings, split rail fences and more. The “Marketing” DVD is about direct-mail strategies, working with media models and how to make referral programs effective. As an added bonus, Bruce shares how he created his own senior portrait infomercial that his studio sends out as part of its marketing package. In addition, you’ll receive a copy of all of the brochures and other materials the studio uses in its day-to-day senior marketing program. The Senior Power Pack is a $160 value, but until Sept. 1, it can be purchased for $125 as a special to Rangefinder subscribers and WPPI members. Information: email: brucehudson@earthlink.net or call (800) 952-6609.
Nikon (www.nikonusa.com) has just announced the AF-S VR Nikkor 200mm f/2G IF-ED lens, developed for use with both Nikon digital and film SLR cameras. An important addition to the acclaimed range of Nikkor ED lenses, the AF-S VR Nikkor 200mm f/2G IF-ED is crafted from Super ED glass—a significant new material that is more resilient than typical fluorite lenses and offers class-above optical qualities with exceptional consistency even at large apertures. With an ideal combination of Vibration Reduction (VR) technology and fast f/2.0 aperture, the AF-S VR Nikkor 200mm f/2G IF-ED is designed to offer photographers razor sharp images in demanding situations.
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Gross National Product
is proud to announce FrameWorks, its new frame design software. Officially
introduced at the PMA show, FrameWorks is
quickly proving itself a valuable sales tool in photography studios across
the nation. Considered a Virtual Frame Salesperson, it makes selling
frames easy and profitable.
Retired
photographer Donald Jack, M.Ph, presents two workbooks—collections
of notes, experiences and thoughts from his 45 years in the profession. “Business
Strategy: A Business Plan for the Professional Photographer” gives
guidelines for experiencing financial success as a professional photographer
in your marketplace. The 13 chapters include everything from “Interior
Displays and Decor” to “Front Office Routine” and from “Motivating
the Public” to “Budgeting Your Income.” The companion
workbook, “Art of the Image: Instruction for the Professional Photographer,” gives
guidelines in camera-room procedures and covers all aspects of working
with the human form, including posing body parts, lights and exposure,
with digital or film.
Providing professional photographers with a choice
of lens mounts on its new digital SLRs, Eastman Kodak Company recently
introduced the Kodak
Professional Canon EOS DCS Pro SLR/c—a digital camera compatible
with the popular Canon EOS lens mount. It offers the same superior resolution,
broad ISO performance and extended burst depth found in the acclaimed
Kodak Professional DCS Pro SLR/n digital camera built on a Nikon F-mount
and introduced in Feb. 2004. The DCS Pro SLR/c digital camera contains
a high-performance imaging system, and full-size 35mm CMOS sensor boasts
14-million pixels with a total available ISO range of six to 1600 and
offers variable resolution raw files. The DCS SLR/c camera also includes
an infrared (IR) remote for shutter release, a flash sync of 1⁄180
second with a Focal Plane (FP) flash mode up to 1⁄6000 second when
using an EX-series Speedlite, and an overall shutter speed range from
1⁄6000 to 30 seconds. 
The Leaf Valeo 22 camera back features a complete digital
solution for the studio photographer. The photographer can compose, focus,
and adjust
lighting by viewing a large computer monitor. The shutter speed, aperture
steps in 1⁄10 f-stop intervals, and electronic control allow the
Leaf Valeo 22 to capture accurate and consistent images. The Leaf Valeo
22 camera back contains a mega-sized sensor. The 4056x5356 resolution
in a sensor size of 48 x36mm provides exactness and diminishes moiré issues.
Raw data files reach 126MB in 16-bit. Advanced imaging technologies include
the 16-bit Leaf High Dynamic Range (HDR) raw data format, Leaf double-sensor-readout
(DSR) technology, and the 512MB internal memory buffer for at least nine
fast continuous frames. Information: www.creo.com/leaf/.