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Rangefinder Magazine
April 2003

Profile: Kevin Kubota by CharMaine Beleele
Anatomy of a Digital DaVinci

Centuries ago, the great artist Leonardo Da Vinci wrote “The first object of the painter is to make a flat plane appear as a body in relief and projecting from that plane.” As painters of light, we photographers have been challenged by the transformation of a three dimensional world into a two dimensional medium, for generations.

From the time of flash powder to the pixels of today, the challenge continues to be taken by the cutting-edge artists of the twenty-first century. With this “first object” in mind, we can view Kevin Kubota’s softly rounded mothers-to-be figures or his stunning romantic wedding couples. We see the work of an artist in design, a sculptor carving out a third dimension through two dimensions of light and shadow, just as DaVinci did, just as Weston did, just as Zucker does. And does the medium make any difference to our perception? Oil paint or Portra? Chemicals or Pixels?

As the digital age overtakes us, we have stopped regarding a photograph and saying, “That’s a pretty good image, for digital,” and started saying, “That’s a good image,” without regard to its capture as a negative or a TIFF. Kevin Kubota’s web site sports the title, “Welcome to the Digital Frontier.” If this is true, then Kevin Kubota is one of the pioneers of this New Frontier Age. He stated biographically, “When digital became a realistic option for large volume event photography with the introduction of the Nikon D1 a few years ago, I jumped on it immediately. I’ve been a professional Photoshop user for 10 years and was excited about using it for all of my images... I also realized that digital would speed the images to the Internet and eliminate the scanning costs. I didn’t realize, or wasn’t expecting, how effectual digital would be to our creativity and improving our technical ability.” And so, in effect, what had been a mental, businesslike decision also became an artistic choice for “Kubota Photo-Design.” It is not often that the anatomy of the mind affects the anatomy of the heart, but in Kevin’s case, it did.

Going back in time, it is easy to see how Kevin became a photographer. He stated, “My Father was a serious photography fanatic. He took beautiful black-and-white images of my sister and I and developed them in his darkroom. He is a very technical yet creative person who loves to teach.” Another early influence was his mother. He said, “she taught music to students in our home through the years as I grew up. I remember playing in the next room while she patiently walked her pupils through scales and chords for the hundredth time.” Thus, it is no mystery where Kevin found his natural penchant for teaching. One of his most recent teaching experiences was as a speaker at the ‘02 WPPI Conference. He shared some impressions of that event. He said, “I remember stepping outside the presentation room, about 15 minutes before start time, onto the littered loading dock that was revealed behind the backstage doors. I read over my notes yet another time, then put them down to gaze at the sunset sky that hovered over the back streets of Las Vegas, peacefully incongruous to the hustle of the strip. My mind was put to rest and I entered the room to begin only to be literally overwhelmed by the flood of anxious faces filling the seats, floors, walls, and pouring out the door.” As a pioneer of effective digital wedding photography, Kevin was well aware of the pitfalls of becoming too technical in the first lessons. “I’ve been to too many seminars that were full of details and specifications; but without inspiration, the information and the speaker were soon forgotten.” He added, “Being a very technical person by nature, it was a new challenge for me to restrain myself from delivering too much technical babble.” He is quick to give the WPPI association great credit for his success. “WPPI has been a major inspiration for me during the past two years that I’ve been a member. My first convention was so inspiring and energizing, that I vowed to make it an annual event for our whole studio. I remember being blown away by Joe Buissink’s heartfelt presentation. It really fueled me to stay true to my passion for wedding photography and motivated me to work towards learning to inspire other photographers with my energy.”

At first Kevin’s professional work revolved around calendars, head shots and portfolios. Then he came to a crossroads in life and in business. He said, “Exactly 10 years ago, when I got married, my wedding photographer, George Carranza became my friend and inspired me to try wedding photography too.” This did not mean cookie-cutter style, formulaic or traditional work. George Carranza “was really into fashion photography as well and his flair for style and sass really reflected in his wedding work. I loved this look and it inspired me to abandon tradition and follow a different route.”

Another life-changing event that influenced the Kubota style was moving his family to Bend, Oregon, six years ago. “Bend is a small, recreational destination town and we brought the business with us expecting the transition to be a challenge. On the contrary, the business flourished.” The reason his studio survived and grew was directly related to the growth of the digital technology. “We beefed up our web site portfolio and developed an online viewing and shopping cart system for our wedding clients... Our advanced web site system, combined with the amazing power of gossip in a small town helped our business to thrive in the middle of nowhere. We soon began traveling to destination weddings and pollinating the fields beyond our little oasis.”

Kevin’s evolution from mere photographer to digital guru actually began as a result of his increasing prosperity. He needed to hire some help. He said, “About two and a half years ago we hired another photographer for our studio. He was and still is an awesome landscape photographer who expressed an interest in learning more about our wedding photography style. I trained him to shoot digital—although he didn’t even own a computer at the time—and taught him the ins and outs of Photoshop.” Thus, Kevin’s career as an educator began. He said, “I realized at this point that there was a serious need for training in the field of digital photography and also specialized Photoshop techniques that digital photographers would use every day.” Today this realization has led to a separate program and web site for Kevin-the-teacher, independent of Kevin-the-photographer. At one of his web sites, KubotaWorkshops.com, photographers can register for practical “boot camps” and seminars that will bring them into the “21st century.”

Kevin has developed the “Digital DaVinci Approach.” He has founded it on four principles that he feels digital photographers must take to heart. The first principle is that in the 21st century, “photographers will need to nurture their creative vision as well as their technical skills to a much higher degree than in the past.” Secondly, just as the renaissance men of old discovered, there must be “a balance of art and science.” The third Digital DaVinci principle is that, within this balance, the artistic vision must be strong, as strong or stronger than, the computer science which supports and decorates it. In Kevin’s words, “Digital can have a significant effect on our creativity, but it must work at the core level, where the image is taken, not used as a crutch to make up for a mediocre concept.” The fourth law supports the important scientific study at the very heart of digital work. Kubota stated, “The technology needs to be second nature so that it does not hinder production or dampen creativity.” And it is on this point that Leonardo DaVinci himself seems to agree across time and space, for he wrote, “Painting begins in the mind of the contemplator but can not be accomplished without manual operation.”

And before we become prisoners of film, reluctant to commit to the Kubota’s New Frontier, we can hear caution in the ancient words of DaVinci, spoken as if today, “It is wrong for you to praise and worse to reprehend a thing if you do not understand it well.” And we know that in his time oil paint was shockingly new compared with the watery standard of tempera.

Artists and teachers like Kevin Kubota will help us balance new art with new science. He said, “I love to share my experiences and knowledge, which helps me to complete my humble quest for satisfaction as a DaVincian thinker. It truly excites me when I teach a workshop and see that sparkle of realization in a photographer’s eyes… ‘Yes, I get it. I see the big picture.’ Digital, Photoshop, and technology are all just tools, but mastering them will help me nurture my creative vision.”

To get a closer look at Kubota’s DaVincian portraiture, visit him at www.kkphoto-design.com or e-mail him at kevin@kkphoto-design.com and check out Kubota’s Workshops at www.kubotaworkshops.com These sites will give you a Mona Lisa Smile.

CharMaine Beleele, with an MA in Communication, owns a small studio, Angel Kissed Studio, and teaches communication, at the University of Arkansas. She also writes part-time for a small newspaper in Fort Smith, Arkansas. She can be reached via e-mail at: LBeleele@aol.com.

 

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