Rangefinder Magazine
November 2005
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The Last Word Chase Jarvis
“Snowrun”
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photo COPYRIGHT © CHASE JARVIS
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This is another catalog shoot and another outtake. All of the
images from this series didn’t make the final cut for the
apparel catalog client, and I don’t know why. Instead, images
from this series were recently licensed to McDonald’s for a
substantial billboard campaign advertising some new ice cream
treat. This image is all about the light. There were no strobes.
It was 100 percent natural—just a great exposure. We were set
up on a golf course, shooting this winter running theme, and
I’d gotten entirely preoccupied with the footprints in the snow.
Over and over, I shot the cropped shots of the clothing with the
model’s footprints tailing out of the frame. In between takes,
I squatted down to grab something from my assistant at the
camera bag, and I saw the snow texture and the naked horizon.
Bam. That was the shot. We sent our model, Jon Bryant, back
and forth a few times, shooting a couple different exposures.
We knew we had it in the can.
The image was made in Bend, Oregon. I used a Nikon F5 and
Fujifilm Provia film.
Chase Jarvis is a top photographer who caters to the evolving lifestyle
market. His clients include airlines, publications and numerous outdoor
apparel companies, as well as blue chips like Apple Computer, Budweiser
and Comp USA. To see more of his images, see the article by Lorraine
DarConte about him, which begins on page 34, and visit his web site:
www.chasejarvis.com/.
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