Rangefinder Magazine
January 2006
Click Here for printable version of this article.
Digital Photography John Rettie
Quality Needed for a Giant 12x16 Print
SEVERAL WEEKS AGO, I received a
phone call from an art director at a promotions
agency working for Volkswagen of
America. They needed a photo “at least
100MB in size” so they could produce a
12x16 print for use at an exhibition. I wondered
why they needed such a large file until
they pointed out they were talking about
feet, not inches.
Apparently they had tried using an image
taken on a 6-megapixel camera, but it was
breaking up when blown up to this size. I
felt confident that an image I had shot on
the new Canon EOS 5D camera with its
12.8-megapixel sensor would be fine, even though the file size was “only” 36.4MB.
I emailed them a link to several images
posted on my website, and they chose one,
which I duly emailed to them. It was a
4.2MB JPEG file, unaltered since I captured
it on the camera. I had not shot in RAW,
since I was more interested in a speedy
workflow than ultimate quality, and never
expected a request for a 12x16-foot print.
I didn’t hear anything more, so at first I
was not sure if they had successfully made a
print. A few weeks later, while attending the
SEMA automotive aftermarket show in Las
Vegas, I saw the print on display behind the
Volkswagen Touareg that won the $2 million
prize in the DARPA Grand Challenge
race for autonomous vehicles. The print
was fine. Even on close examination there
was no pixelization, and from a few feet
away it was full of detail. I was impressed.
The giant photo was printed by KSK
Digital Printing Solutions in Troy, MI, on
Trevira 600-gram canvas using a Vutek
5300 printer. The latest version of this giant
wide-format inkjet printer is the Vutek 5330
and according to tech specs, it can print images
up to 16.4 feet wide by 150 feet long. It
tips the scales at 6100 lbs. and costs almost
$600,000—certainly not an everyday printer
for a photography studio.
One of the most impressive aspects of
this print is that the lab cropped the image
and only half the full-size frame was used. I
checked the dimensions in Photoshop and
discovered that the part of the image used
was only 1810x2544 pixels, which is less
than five megapixels. The image therefore
had to be quadrupled in size to reach the
final dimensions of 7200x9600 pixels, printed
at 50dpi. (The printer actually prints at
300dpi but only requires a file set to 50dpi.)
Ironically this ended up being a smaller
file than a non-cropped image from a 6-
megapixel camera. I shot the original on a
28–300 Tamron zoom at 300mm, as I was
some distance away from the race vehicle.
I would have been just as well off using my
old Canon 10D to get the shot. I suspect
though that the agency would have rejected
the file as being too small.
I have run some quick side-by-side comparisons
of shots taken on the 5D and the
10D; there is surprisingly little difference in
image quality when cropping to the same
size and using the same lens settings.
A few months ago in this column I described
how I think reduced-size sensors
are the wave of the future, as they will
produce image quality sufficient for the
majority of uses. I am still convinced of this,
despite mixed experience. There are two
ways of looking at this scenario. One point
of view suggests I was fortunate to have shot
using a full-frame camera because I got an
image of sufficient resolution that it could
be cropped. On the other hand, if I’d been
using the new Nikon D200 with its 1.5X
crop factor, I’d have ended up with an image
“pre-cropped” in the camera containing
almost twice as many usable pixels.
I suggested that in the future full-frame
35mm-based cameras will replace mediumformat
cameras and medium-format digital
cameras will replace 4x5 film cameras. I received
several emails from readers disagreeing
with my perspective.
One says “I read your article ‘Three New
Cameras Create Waves’ (Nov. 2005) and was taken aback by the subhead for the
new Hasselblad 22-megapixel camera…
‘undoubtedly good enough as a replacement
for 4x5 film cameras.’ No offense
John, but that’s nonsense. Most people use
4x5 for perspective control, not just for its
amazing image quality. Now, if you want to
say ‘undoubtedly good enough to replace
a 645 or 6x7 medium-format film camera,’
that’s another story. I’m not sure if you use
a 4x5 on a regular basis, but I use my medium
and large/panoramic formats all the
time, and the medium-format images can’t
even compare with the detail in the largeformat
exposures… and never will. Not that
I wouldn’t salivate to own one of these Hasselblads—
but not as a replacement for a 4x5
camera. Just my two cents. Thanks!”
Another says: “We professionals need
shallow depth of field. We’ve already lost
so much from large to medium to 35mm
format. In my opinion, APS-sized sensor
images look more ‘amateurish’ than a fullframe
sensor.”
I agree that many photographers need
the versatility of perspective control in a 4x5
camera. But what’s to stop one from being
made with a smaller size digital sensor? As
far as depth of field is concerned, that is an
issue raised by many photographers. On the
other hand, I have also read of photographers
who enjoy the greater depth of field
offered by a camera with a smaller sensor.
I hope that all these varying opinions and
needs will eventually result in the introduction
of all-new cameras and lenses that
can meet photographers’ needs, perhaps in
ways not yet dreamed of.
For example, in the past few weeks there
have been discussions on a new sensor
that performs focusing after an image has
been captured. The photographer can then
work on a RAW file and give an image as
much depth of field as desired. Another
experiment is a “living” sensor where microbes
react to light—who knows where
that might lead.
However fixated we are on what we are
comfortable with, we need to have an open
mind as to what may or may not come in
the future.
Sometime in the future our grandkids
might take this well written humor piece
seriously: “Scientists have announced that
they have managed to create a gigapixelper-
square-inch ‘light sensor’ using only
silver halide molecules coated onto a transparent
plastic substrate. On exposure to
light, some molecules change state by dissociating
into pure silver. Exposure times
of just a few milliseconds were all that were
needed. This image is not visible to the
naked eye, but can be ‘developed’ using
chemical processing to amplify the image to
make it visible. The final image can be then
fixed and rendered no longer light sensitive
by bleaching out the remaining halides. The
image is then rendered permanent. With
its vastly higher-resolution-than-ordinary
digital CCD sensors, scientists are hailing
the discovery as a breakthrough for creating
ultra-high resolution images. They have
also speculated that by creating a sandwich
of light sensitive layers and color filters,
color images could be recorded by the same
process. The only question is: Is the usual
digital imaging that we have all grown used
to doomed by this new process?” (posted
by Graham Cox on technology website,
Slashdot.com)
CompactFlash Card Update
During the past few months I have
been doing a lot of shooting with different
cameras. I have been fortunate
enough to have at my disposal a variety
of different CompactFlash cards.
The most impressive cards, size-wise,
are the 8GB SanDisk ultra II and the
4GB Lexar Professional 80X cards;
however, I’m a little concerned at having
all my eggs in one basket. Nevertheless,
it is great to be able to shoot
several assignments and still have the
counter report 999 or 1999 shots remaining.
It seems that most cameras
can’t count past 999 or 1999.
I have changed my workflow with these
large-capacity cards; I no longer reformat
cards after downloading images to my
PowerBook. Instead, I leave the images until
the cards are full or I have finished editing,
and then make DVD backups.
Kingston Technology is a well known
company that has marketed storage cards
for some time, but it is not as well known
as Lexar or SanDisk in this part of
the market. Its latest card, the Ultimate,
brags of a 100X speed rating.
I’ll be honest—on the whole I have
not noticed much difference in speed
on newer cameras; most have a large
enough buffer that I rarely have to
wait for images to be written to the
card while shooting. Likewise, when
transferring images from cards to my
PowerBook, most transfers are fast
enough with USB 2.0 card readers.
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Kingston has also introduced a new
reader that supports 12 different card
formats. Like most readers, it uses a
cable to hook up to a computer. Personally
I prefer to carry a Crucial Technology Flash
Card reader at all times, which does not
require a cable, takes up less space, and is
easy to use. I’ve even used it (along with the 8GB SanDisk card) to transfer files from
one computer to another when I didn’t
have time to burn a CD or use a network
to transfer the files. It’s sort of like having a
really large USB flash drive.
Quick Book Review:
Hacking Digital Cameras
Chieh Cheng, author of this intriguing
book, says it is unfortunate that the term
“hacking” has become a negative word that
refers to criminal activities. He points out
that hackers were originally people who
skillfully modified computers and programs
to improve them. In a dictionary the word
enjoys numerous definitions.
Cheng has a myriad of “hacks” in this
book (520 pages, $24.99, one of several
Hacking titles published by Wiley) that can
help improve a user’s photographic experience.
The title is a bit misleading, as only
a quarter of the book is concerned with
electronic modifications to digital cameras.
Much of the book covers mechanical items,
such as making your own monopod or
a camera holder for a car. There are also
plenty of tips for creating and modifying
unique filters, adaptors and lenses.
Chapters on electronics include hacking
the firmware in a Canon Digital Rebel to
activate some of the features that appear
in the more expensive 20D camera, but
were disabled in the consumer camera.
Other items include making a remote control
device, turning a digital camera into an
infrared camera, and even accessing RAW
data on some cameras that don’t include
it as an option. It’s an interesting book for
anyone who enjoys tinkering with cameras
and accessories.
John Rettie is a photojournalist who resides in Santa
Barbara, CA. He has been using a camera as a professional
for 36 years, a computer for 26 years, and has
combined his knowledge of both for the past 13 years.
Readers can contact him by email at john@johnrettie.
com or by snail-mail c/o Rangefinder.
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