June 2013 Insight
June 3, 2013
I’m always impressed by how many photographers are not just talented artists but also incredible entrepreneurs. So many of you market your own apps, gadgets and other various tools while also maintaining a solid client base through self-promotion. Of course, as any good businessperson knows, marketing is not something you do just once—you must constantly brand and reinvent in order to keep up with an ever-changing industry. Jerry Ghionis gives us a lesson in reinvention as he looks back at his career in “10 Years at WPPI, 20 Years in Business, 40 Years Old”; photographers Billy Kidd, Scott Jarvie and Carli Kiene share how they use social media to gain business momentum in “Social Butterflies”; and the authors of the new book, Capturing Love, share with wedding photographers how they can incorporate same-sex wedding clients into their portfolios, in “Creating a Balanced Brand.” For photographers living in resort cities, “Destination: Vacation Photography” will show you how to market your portraiture to vacationers; while in “Jana Williams’ Social Media Ascent,” we offer a lesson in building business buzz which, starting in July, will be a new column. Don’t forget to check out all the various printed pieces you can brand with in “Fresh-Pressed Products." And to witness what happens when two wedding photographers get married to each other, flip to “I Do: Cliff Mautner & Susan Stripling” for coverage of their beautiful day. Enjoy!
Jacqueline Tobin, Editor-in-Chief
On the Cover
Photographer: Zabrina Deng
Camera: Sony DSC-RX1
Lens: 35mm f/2.0
Location: Oakland Aviation Museum of California
Comments: “The Lonesome Jetsetter,” from Deng’s personal fashion series (which is featured and further explained on page 108 of this issue). LIFE magazine photo by Alfred Eisenstaedt-Time & Life Pictures/Getty Images, November 30, 1936. LIFE magazine reprinted with permission from The LIFE Picture Collection.