Tech Experts Answer 3 Questions About Photography Today

Rangefinder asked industry professionals from different corners of the business three pressing questions affecting the photography community today. Here are their answers.


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Photo © Elizabeth Leitzell

Double Vision: Photographers Balance Parallel Businesses

Can you successfully pursue more than one photographic career at a time? Three pros explain how they do it. 


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Photo © Roberto Valenzuela

Roberto Valenzuela's Medium Format Photography

In searching for new inspiration, wedding photography Robert Valenzuela found it in the form of a medium-format digital camera.
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© RYAN BRENIZER

Bad Lighting, Great Wedding Photos

In Rangefinder's September 2013 cover story, photographer Ryan Brenizer explains how he turns challenging lighting, weather and settings into stellar wedding photographs.


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© Peter Lorber

Get Out of Town with Seven Fall Photo Retreats

We look at seven destination photo retreats coming this fall and winter, and suggest taking a break from your daily routine, meeting some fellow photographers and becoming inspired by new surroundings.  


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Lorraine A. DarConte

Free and Easy

Textures, literally and figuratively, add a layer of interest to any image and can be just the thing to take an okay photo to an oh-wow” photo. Texture can change not only the look of a photo, but also the feel—from dark and foreboding to light and happy and everything in between. Finding the right textures, however, can be time-consuming and costly, especially since there’s no guarantee that any given texture will work with any of your photographs.
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Photoshop Actions

There’s no one program that has associated itself so closely to digital photography as much as Adobe Photoshop, having been around now for more than 22 years. It was the program that bridged the gap during the industry transition from analog to digital image-capture devices by introducing us to the concept and open creativeness of pixel manipulation.
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High-Speed Drop Outs

My clients are always making crazy requests, especially since the introduction of digital. They frequently ask for summer fashion catalogues with outdoor themes shot in the dead of winter in the Northern Hemisphere, and they always pick the rainiest or snowiest days to shoot on. To deal with this common request, I create the image indoors using a technique called simulated sunlight, and marry it with a simple background drop out technique in Photoshop to drop in a suitable outdoor scene.

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Rena Durham

Rena Durham: Vintage Summer Holiday

What sort of post was done on this image?
I did some adjustments to the curves and levels to brighten up the image. I used MCP Photoshop Actions (www.mcpactions.com) to tweak to my liking (Details, specifically color, from the “All in the Details” set to get more color contrast, and “Lemonade Stand” in the MCP Fusion Set to get that vintage summer vibe). I always adjust them to my preference. I had always done all of my postprocessing manually and was introduced to the world of MCP Actions and have found them to be a real time saver. I love using them. I also added texture to it using Jessica Drossin Textures’ (http://jessicadrossintextures.blogspot.com) “Ruined” from Texture Pack 3. It added some texture to the background and gave the image warmth.

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Sal Cincotta

Using Off-camera Flash to Create a Unique Look and Increase Sales

Using off-camera flash isn’t a new concept for photographers. However, if you are like me, fiddling with my flash during a shoot wasn’t something that interested me. In fact, I’ve worked with several photographers who spend more time looking at the back of their camera and flash than they do actually shooting.
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Jerry D

Jerry D Extreme Makeover Techniqes

Jerry D’s Extreme Makeover Techniques is a recently released book that reveals years of makeup, lighting, posing and Photoshop techniques that will allow you to beautify anyone who walks into your studio. Jerry D is not only a gifted photographer and Photoshop wizard, he is also a licensed cosmetologist and hairdresser, as well as a black belt in the Chinese martial art of kung fu.
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Tom O’Neal

B.B. in the Desert 1972

I was on assignment for an album cover shoot for B.B. King’s “Guess Who” album. At the time, B.B. was headlining at the Aladdin Hotel in Las Vegas. I called his room at around 1 p.m. and woke him up. By 3 o’clock I was driving him out to a dry lake bed just outside of the city limits.
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Ibarionex Perello

iDC System Zero

The fact that HDSLRs are primarily designed for still photography is never more evident than when you begin to use the camera for motion capture. Good camera handling, which has always been essential for producing stills, takes on a whole new level of importance when it comes to video.
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Cloud Rising

Saving our images is one of the most important administrative practices we do in photography (even in the past with the film negative). Now with digital imaging as the unequivocal standard for professional photographers, safekeeping beyond a memory card has become a game of cat and mouse.

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