by Mindy Charski
April 01, 2012 — www.canson-infinity.com
South Hadley, MA
Canson has been making paper since 1557, but longevity isn’t its only asset. “As a paper manufacturer, being able to create our own bases for the substrates allows us to have consistent paper quality from run to run,” says Robert Toth, vice president of marketing for Canson North America. “We can control that process so that combined with the coating gives us a real technical advantage.”
Canson sells museum-quality, fine-art and photo inkjet papers and canvases under the Canson Infinity brand. “The same attributes we bring to the fine-art world we can really bring to the photo world also,” Toth says.
The company offers photographers a plethora of paper choices. “Canson Infinity has little nuances for the really discerning photographer who wants something unique or that matches their specific taste in what they believe the end photograph should look like,” Toth says. “When you play with all the variables, a photographer can really individualize his own look.” Those variables include texture, color and surface.
Among Canson Infinity’s best sellers are Baryta Photographique, Platine Fibre Rag, Rag Photographique and BFK Rives. Likewise, many photographers, especially fine art shooters, like Edition Etching Rag. “It was traditionally an etching paper, however it has an uncoated look to it, which a lot of people prefer,” Toth says.
This year Canson, which is now a brand of France’s Hamelin, will introduce 60-inch rolls for a number of lines.
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