January, 2010
Nikon Hosts $100,000 Contest
Nikon U.S.A. (Melville, NY, www.nikonusa.com) recently concluded a new integrated marketing campaign that featured the first ever Nikon Festival and $100,000 contest. As a progressive social media innovator and DSLR manufacturer, Nikon used the innovative contest to challenge budding filmmakers to upload their 140-second short-form videos with the theme “A Day through Your Lens.” Contest winners will be announced in January.
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